W. K. Lee, CEO of ASMPT, pointed out that
ASMPT is the only equipment manufacturer in the world that integrates solutions for all process stages from front-end (wafer design and production) to back-end assembly (chip packaging, bonding, etc.) to SMT placement solutions provided by the SIPLACE team.
The targeted synergies in the areas of technologies, market access and organisation within the ASM Group provide a solid foundation for expanding the market shares of ASM Assembly Systems all over the world. The core business of ASMPT and the SMT business of ASM Assembly Systems also complement each other in their regional distribution.
To pursue their goal of increasing market shares, Günter Lauber, CEO of ASM AS and his SIPLACE team are putting three strategic elements to use: better access to Asian markets via ASMPT, new products for previously underserved segments, and significantly reduced material costs thanks to joint sourcing.
To read more about the interview with W. K. Lee, please visit here
To read more about the interview with Günter Lauber, please visit here
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