Benefitting from the strong SIPLACE network
European business of ASMPT becomes part of the SIPLACE organization
In early 2011, the SIPLACE team became a business unit of the Singapore-based ASMPT Group under the name ASM Assembly Systems. In Asia, ASMPT has been a market-leading supplier of machine solutions for chip assembly, bonding and packaging for many years. Now the company can leverage on the SIPLACE organization’s advanced sales and service network and strong back-office support functions in order to expand and strengthen its European business and strengthen its leading position among local electronics manufacturers.
As a result, the European ASMPT team with its headquarters in the Netherlands is being integrated into the SIPLACE organization. It will be headed by Hubert Herzberg, previously director of the SIPLACE product management. The SIPLACE management team views the new structure as an expression of the SIPLACE team’s strong position within the group and as proof of group management’s trust in its sales and service competencies.
"With this regional reorganization we are entering the next integration phase at ASMPT. The European business of ASMPT will benefit significantly from the SIPLACE network and the potential synergies in the areas of backoffice, sales and service. In his new position, Hubert Herzberg will make sure that the integration process will focus not only on internal organization, but more importantly on the requirements of the market and the benefits for our users," said SIPLACE CEO Günter Lauber about the new organization. "For me, the new European organizational structure is proof of the ASMPT management’s trust in our team, our location and our competitive strength."