Austrian electronics service provider Seidel Elektronik manufactures in small and large production runs, which means multiple setup changeovers every day - the quicker and easier, the better. Production manager Gerhard Heusserer explains: "Our competitors are aggressive, and for price reasons production is increasingly shifting eastward. If we want to remain competitive, we must operate with extremely high efficiency." For 20 years, placement machines from SIPLACE have helped Seidel to accomplish just that.